In recent years, the enthusiasm for holding ice and snow events in various parts of China has been increasing, and the media's propaganda has also been increasing, especially the application of network and technological propaganda methods, which not only attracts more outstanding ice and snow athletes and folk ice and snow sports Fans have more platforms to show themselves, and there are more and more channels for ordinary people to understand ice and snow sports, and their willingness to participate in it is also stronger.
Remarkable results of the Winter Olympics in guiding the national fitness
Especially since the successful bid for the Beijing Winter Olympics in 2022, the search popularity of the word "skiing" on major platforms has been very high and continues to rise, and skiing and skating have gradually become winter entertainment and sports that the masses are willing to participate in. Activities such as "Ice and Snow Season" and "Campus Ice and Snow" have aroused widespread participation in the society.
During the preparatory period for the Winter Olympics, news reports about ice and snow sports and media promotions in different time and space can be seen everywhere. During the Winter Olympics, the media coverage was overwhelming. Even though limited by objective factors such as geography and epidemic situation, many people could not come to the scene to experience the charm of competitive sports, but the public's attention to the Winter Olympics and ice and snow sports was unprecedentedly high. It can be said that in the context of the Winter Olympics, uninterrupted and multi-form media publicity plays a prominent role in igniting the enthusiasm of the masses to participate in ice and snow sports and better promoting national fitness.
China is rich in ice and snow resources, and there are good ice and snow resources in Northeast China, North China and Northwest China. In recent years, the state has encouraged the vigorous development of ice and snow resources. Relying on local excellent ice and snow resources, Xinjiang Altay, Hebei Chongli and other places have developed into first-class ice and snow sports venues in China, providing high-quality sports venues and services for the majority of ice and snow enthusiasts. Many southern cities have gradually established ice and snow stadiums of different scales and forms, so that ice and snow lovers can experience the fun of ice and snow sports at their doorstep, without having to rush to the northern region, which indirectly drives the development of ice and snow tourism in China. It can be seen from the data provided by the "China Ice and Snow Tourism Consumption Big Data Report" that the number of skiers in China has been on an upward trend since 2016. Even though the number of participants in 2020 has declined due to the impact of the epidemic, it is still higher than the number of participants in 2016.
Existing problems in promoting national fitness in the context of the Winter Olympics
Under the background of the 2022 Beijing Winter Olympics, the atmosphere of ice and snow sports has become stronger and stronger, and the enthusiasm of the people to participate in skiing, skating and other sports continues to rise. Overall, the national fitness industry is in a state of progress. However, under the influence of the seasonal characteristics of ice and snow sports and multiple factors such as my country's region, space, and system, there are still many practical difficulties in promoting national fitness.
- Unbalanced regional structure of national fitness.
- Insufficient supply of national fitness facilities and services.
- The awareness of mass participation in national fitness is not strong enough.
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