In recent years, the enthusiasm for holding ice and snow events in various parts of China has been increasing, and the media's propaganda has also been increasing, especially the application of network and technological propaganda methods, which not only attracts more outstanding ice and snow athletes and folk ice and snow sports Fans have more platforms to show themselves, and there are more and more channels for ordinary people to understand ice and snow sports, and their willingness to participate in it is also stronger.
Remarkable results of the Winter Olympics in guiding the national fitness
Especially since the successful bid for the Beijing Winter Olympics in 2022, the search popularity of the word "skiing" on major platforms has been very high and continues to rise, and skiing and skating have gradually become winter entertainment and sports that the masses are willing to participate in. Activities such as "Ice and Snow Season" and "Campus Ice and Snow" have aroused widespread participation in the society.
